Lorenzo Bacca is currently Head of Business Transformation and Innovation at Generali Austria, CEE and Russia (ACEER) Region. He joined Generali Group in 2015 and he held previous roles in Generali Group Head Office in business development and innovation areas.

Lorenzo has deep experience in financial institutions sector. He started his professional career controller at the Italian Stock Exchange and the he moved to McKinsey&Co working for major banking institutions in Europe. Before moving to Generali he worked in an Italian start-up (Facile.it) since the set-up and till the first exit. He was Director of the Financial Services Business Unit and he managed the insurance field salesforce.

He holds a degree in Business Administration at University Bocconi in Milan